TCL Chinese Theatre to project movie scenes on the outside, too

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As if Hollywood Boulevard didn’t have enough distractions, the TCL Chinese Theatre plans to blare a dramatic score while projecting movie scenes on the outside of the iconic building starting Monday.

As part of its 90th anniversary celebration, the historic theater on Hollywood Boulevard, once known as Grauman’s Chinese Theatre, plans to use “projection mapping technology” to display a montage of movie scenes across the front of the towering structure. Moving images of fire and dragons also will get in on the act.

The new four-minute spectacle, intended to draw the attention of passing tourists, will play every 20 minutes from 8 p.m. until midnight.

Scenes from well-known films — “Mary Poppins,” “Breakfast at Tiffany’s,” “The Sound of Music,” “Taxi Driver,” “Titanic” and “The Matrix,” among others — will be cast by nine projectors mounted on the roof of the theater. The display was created by Montreal-based Christie 360 Experiential Studios.

Alwyn Hight Kushner, president of TCL Chinese Theatre, said the light show is intended not only to put on a show for tourists on the sidewalk, but to draw them in to catch the movies playing inside. The theater’s forecourt — famously marked with the hand and shoe prints of dozens of celebrities — draws up to 5 million visitors a year.

“Inviting people to your venue starts well outside,” she said, adding that the scenes shown on the building can be modified in the future to add holiday images or other scenes.


Source: einnews.com