E-commerce is definitely one of the fastest growing industries of today, with an ever-increasing number of products and services being offered via major platforms, retailers with online presence or niche websites catering to a limited customer pool. Just the variety of online sellers is enough to picture the level of competitiveness, let alone the numerous aspects factored in the everyday progress of said companies.
The effects of prime marketing strategies employed by probella.com and other leading services are more than evident, which is why competitors are constantly urging to identify the next big trend. Taking into account that so far, the e-commerce industry has progressed enough in aspects of quantity, stability and quality, it is no surprise that the following key trends deal with the optimal way of attracting and retaining customers – the ultimate goal.
As basic as it sounds, the more personal a service is – the better impression it leaves on the customer. This does not mean that online retailers and major platforms facing millions of user traffic per day are supposed to address each of their needs individually, but a series of small moves could make all the difference.
Optimization of the customer – seller email communication is one way to achieve a more personalized approach. Details such as the use of colours, a more approachable email subject line, or even the customer’s first name can drastically decrease the distance between these two parties. On a different note, short user surveys or profiling questions during account creation can help platforms gain insight into the user’s persona.
The use of social media for something other than inter-human communication has been largely disregarded, but recent trends are aiming to make use of this potential. In fact, social media platforms have turned into one of the marketing companies’ predominant strategies.
E-commerce platforms can use these socializing services to build and promote their brand name, and ultimately establish it among the widely accessible massive pool of possible customers. Better yet, such social media services often have the ability to connect to other platforms, such as the e-commerce websites in question, the benefits of which range from saving time to selling the e-commerce operator’s products and services via these social media channels for even greater market segment coverage.
While social media has already been present in the tech world as a term, influencers only came into existence a few years ago, with the first ones ranking among the top world-famous celebrities. However, nowadays, anyone with a wide enough audience on their relevant media channel – their own blog or Youtube channel, per say – can be accounted for as an influencer.
The best approach to this marketing strategy is to get acquainted with the influencer practice, and only then, to look for the most appropriate ones for your e-commerce platform offering. Basically, once you find an influencer with a suitable audience for your products and services, contact them and set up a mutual-benefiting deal where you offer freebies which they are supposed to mention to their audience during online broadcasts.