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First bilingual, micro-investing platform launches, catering to first-time Latino investors
MIAMI, Aug. 16, 2017 /PRNewswire/ — Dvdendo launches the first bilingual, micro-investing platform tailored to the Hispanic market, aiming to promote and foster the habit of investing, while allowing this underserved population the ability to save for the future, and take charge of their finances through better financial planning. The company wants to create awareness around the power of micro-investments, promote financial education, and grant access to first-time investors through their easy to use mobile application. This will provide anyone the opportunity to own a diverse, passively managed investment portfolio at a low-cost, with the potential of obtaining greater financial returns.
Hispanics historically save very little of their employment earnings, and only a small percentage has ever owned financial assets. This comes at a higher cost for those Hispanics between the ages of 30 and 50, who today find themselves part of the “sandwich generation” – raising their children while also providing financial support to their aging parents. Although this particular trait is not exclusive to Hispanics, this demographics’ cultural nuances and deep family ties both in the United States and Latin America make them more susceptible to it. Today, one out of three Hispanics living in the United States is part of the “sandwich generation,” making it harder for them to plan for their own retirement, or even short to medium-term financial goals.
“Dvdendo aims to make investments universally accessible; however, we want to focus on the Hispanic population, with the goal of changing the financial grievances that most commonly affect them,” said Gabriel Montoya, CEO and co-founder of Dvdendo. “Our hope is that by creating awareness, promoting financial education, and giving Hispanics access to an easy-to-use investment platform, we may foster the habit of saving and planning for the future, so the next generation will not face the same issues affecting the current one.”
The benefits of the Dvdendo mobile platform include:
- Easy-to-use – it takes less than five minutes to download the application and set up your Dvdendo account, and you can begin investing with as little as $5 as there are no account minimums
- Budget-friendly – there are no trading commissions, only a minimal fixed monthly fee (starting at just $1 per month)
- Instant access – deposit or withdraw as often as you want from your Dvdendo account without incurring additional fees, right from your phone
- Effortless investing – automatically save and invest by linking your debit or credit card to your Dvdendo account, and each purchase made with your card will be rounded up to the nearest dollar, sending those extra pennies to your Dvdendo investment account
Dvdendo wants to make investments accessible to everyone through technology and innovation. The company developed a simple and budget-friendly, automated, micro-investment mobile platform, available both in English and Spanish, which aims to provide individuals with the opportunity to take charge of their finances, while also helping them take the necessary steps to invest in their future. Dvdendo is available for download at the Apple Store and Google Play. For more information about Dvdendo, please visit: www.dvdendo.com
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