Burberry shares plummet as overhaul plans fall flat

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burberry
Shares in Burberry are tumbling after the company announced a new business strategy.

Shares in Burberry dropped over 12% in London on Thursday after the company said that a costly strategy shift would prevent sales from growing until 2021.

The British fashion label said it plans to shift further upmarket, and stop selling its products in “non-luxury” stores.

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