Asurion survey finds 60 percent plan to give tech for Christmas

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If you’re giving the gift of technology this Christmas season, make sure you are prepared to invest some personal time in teaching others.

A survey from high-volume Nashville-based tech support provider Asurion, which employs 650 in Central Florida, found that 70 percent of U.S. adults have helped family members set up or troubleshoot tech-based gifts in the past.

This year, 60 percent plan to give something tech-related to their family, according to the survey.

“Remember the days when getting your holiday gifts up and running meant putting in some batteries? Today it’s rarely that simple,” Asurion President of Operations Barry Vandevier said in a release. “Tech gifts can become a burden for people who struggle to set them up, connect them to other devices and keep them running smoothly.”

In an online survey of 1,030 U.S. adults conducted between Oct. 2-4, the company also found that 50 percent of people spent more than an hour helping their family learn the ropes.

However, the extra work might be worth it: the survey found that nearly one-third, or 32 percent, who received tech gifts don’t use it because they don’t know how to.

Got a news tip? msantana@orlandosentinel.com or 407-420-5256; Twitter, @marcosantana

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