Apple Unveils New iPhone X to Fend Off Growing Competition

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CUPERTINO, Calif.—Apple Inc. introduced a trio of new iPhones Tuesday, making a bet that some customers will be willing to part with upward of $1,000 for the premium iPhone X while others will also pay up to upgrade regular models.

Inside a theater at its new $5 billion headquarters, Apple worked to conjure the magic that 10 years ago made its iPhone the world’s most valuable company’s most valuable product.

The pricing of…

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